complexity, meet clarity.

research and strategy to uncover THE STORIES THAT MATTER most TO your CUSTOMERS

who we are

Truth Layer Design is a boutique consulting firm based in NYC that transforms research into strategy and strategy into action. We specialize in helping organizations across complex industries — from startups to hospital systems to Fortune 100 companies.

We bridge the gap between data and what customers truly need. Our belief is simple: data points are just the outline. The real opportunity lies in the story they tell.

what we do

Our consulting services span customer research, workflow optimization, and service design. Whether it’s aligning cross-functional teams, redesigning processes for efficiency, or testing solutions before launch, we provide tailored strategies that simplify complexity and move your organization forward. We don’t just deliver insights — we help you put them into action.

who we help

We partner with teams in healthcare, life sciences, finance, public sector, and beyond. Our clients range from growth-stage startups seeking customer alignment to established enterprises aiming to innovate within mature systems. If your team is struggling to connect with your customers, streamline collaboration, or adapt to new business models, Truth Layer Design is here to guide you.

In short: we help organizations that can’t afford to “move fast and break things.”

  • "I worked with Danielle as a peer and manager, and experienced up-close her wonderful work-ethic, professionalism, and remarkable skillset. She approaches all her work with pragmatism and resourcefulness — a keen eye for how to get things done with the time and resources available. She’s also an excellent planner, excellent communicator, and has a strategic mindset that allows her to be more impactful than most researchers I have worked with. I could not recommend her more strongly."

  • "Working with Danielle has been a transformative experience. Her exceptional skills as a UX researcher, coupled with her ability to deeply understand workflows and identify friction points to help improve products, make her an invaluable asset. Danielle communicates complex concepts in a way that is accessible and meaningful to any audience. Her influence has not only improved our projects but also made me a better listener and researcher. She has this remarkable ability to elevate everyone she collaborates with."

  • "When Danielle joined Viz.ai as Lead UX Researcher, she proposed and later implemented research processes that provided clear guidelines to remove moderator bias, improve interview consistency and use the research platform, Dovetail, to disseminate research insights across Viz.ai. This enabled management and co-workers to make more informed decisions based on early research, saving development time and focusing teams on key opportunities."