
complexity, meet clarity.
research and strategy to uncover THE STORIES THAT MATTER most TO your CUSTOMERS
who we are
Truth Layer Design is a boutique consulting firm based in NYC that transforms research into strategy and strategy into action. We specialize in helping organizations across complex industries — from startups to hospital systems to Fortune 100 companies.
We bridge the gap between data and what customers truly need. Our belief is simple: data points are just the outline. The real opportunity lies in the story they tell.
what we do
Our consulting services span customer research, workflow optimization, and service design. Whether it’s aligning cross-functional teams, redesigning processes for efficiency, or testing solutions before launch, we provide tailored strategies that simplify complexity and move your organization forward. We don’t just deliver insights — we help you put them into action.

who we help
We partner with teams in healthcare, life sciences, finance, public sector, and beyond. Our clients range from growth-stage startups seeking customer alignment to established enterprises aiming to innovate within mature systems. If your team is struggling to connect with your customers, streamline collaboration, or adapt to new business models, Truth Layer Design is here to guide you.
In short: we help organizations that can’t afford to “move fast and break things.”